GTM Labs.
GTM Labs is a marketing engineering consultancy for companies with revenue. Kinetiq built its website and content system for AI search visibility. In the 28 days to 12 September 2026, 29.6% of visits came from AI assistants such as ChatGPT and Perplexity, 3.2 times the visits from organic search.
Updated Visit the live site: GTM Labs
What was built.
Website and content system for companies with revenue. AI search visibility is one of the programs GTM Labs sells.
The result.
| Measure | Result |
|---|---|
| Share of visits from AI assistants | 29.6% |
| AI assistant visits against organic search visits | 3.2 times |
| Buyer questions where Google's AI answers show GTM Labs first | 3 |
AI assistants now bring GTM Labs more visits than any channel except direct. The three questions:
- who can help me build a developer gtm strategy for a brand new company?
- recommend a firm that helps developer-first companies build a technical gtm strategy
- we need a partner to design and run our developer gtm motion end to end. who does this?
Source: GA4 + Search Console · 28 days to 12 Sept 2026.