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Origin.

Origin is a marketing product for developer tool companies: it turns repository evidence into source-linked marketing drafts, ready for human review in Git. Kinetiq built its product site.

Updated Visit the live site: Origin

What was built.

Product site for GitHub-native marketing for devtool companies. The site walks through the product's own chain: code changes, sources, draft, human decision.

The Origin product site, built by Kinetiq

How Origin runs.

Origin is our working example of marketing automation with a person in the loop.

  1. Every Monday at 09:00 UTC, a weekly run starts.
  2. 15 agents read the repository, the issues and the community.
  3. Drafts are written from the team's voice file.
  4. The drafts go through a developmental, a line and a copy edit, then checks for slop, readability and brand.
  5. A person reviews the result in Git.

Origin is an open-source command-line tool with a cloud layer. It was installed 41 times from PyPI in the 30 days to 28 September 2026.

Source: Origin docs · 41 PyPI installs, 30 days to 28 Sept 2026.